Marketing: How to develop brand awareness
The Franchisor develops and manages a network-wide budget to be invested in brand awareness for the benefit of all franchises. Each franchisee also has to invest in a local marketing plan to develop their business locally. These are some of the resources available to you:

- An online store you can customize with your own specials and events.
- Access to our marketing team.
- Access to share best business practices.
- Mass email campaign every two months.
- Loyalty card for customers.
- Monthly leaflet of new releases.
- Network and local tournaments.
- Banners, event equipment, and promotional trailer/van.

Video games are the coolest business you can find, and you need to ooze happiness and fun into your community. Your local engagement, initiatives, and ideas will help you build your business. It is up to you to create and implement your local advertisement plan, and our team and tools are there to support you.
